Controlled rollouts for customer-backed features
Turn Feature Cards into safe releases with feature flags, account targeting, exposure tracking, and launch proof.
Release the accounts that asked first
Rollouts help founder-led SaaS teams avoid a generic flag dashboard. Every flag can link back to the customer demand, launch receipt, and weekly report that explain why the release happened.
Create boolean, variant, and JSON flags that connect directly to the Feature Cards behind a release.
Target accounts, users, workspaces, plans, customer tiers, email domains, and custom attributes.
Turn risky releases off quickly without losing the evidence trail or launch context.
Use deterministic percentage rollout and stable variant allocation for safer staged releases.
Know which accounts saw a feature and whether they adopted it after release.
Generate Launch Receipts and Weekly Owl Report sections from rollout data already in the workspace.
Signals to Feature Cards to controlled release
FeatureOwl connects the release mechanism to the decision workflow instead of treating flags as isolated toggles.
Create flags from Feature Cards.
Target beta access by account, user, plan, tier, domain, workspace, or segment.
Publish environment snapshots for SDK evaluation.
Record exposure and conversion events through API or browser SDK.
Turn rollout data into Launch Receipts and Weekly Owl Reports.
It is not positioned as a LaunchDarkly clone.
It is not an enterprise experimentation replacement.
Variant conversion comparison is directional signal, not claimed statistical proof.
KV and Analytics Engine support are optional deployment enhancements, not required local dependencies.
From requested feature to rollout proof
Use Feature Cards to decide what to build, Rollouts to release it safely, and Weekly Owl Reports to show who saw it and whether they adopted it.